Suns GM Brian Gregory: Building the culture and the payoff is coming (2026)

Suns GM Brian Gregory is unfazed by the team's progress, confidently asserting that the real rewards are yet to come. In an interview with Arizona Sports' Bickley & Marotta for Newsmakers Week, Gregory discussed the critical aspects of his first offseason in the role, emphasizing the importance of culture and the right people to lead it. He highlighted that the team's success stems from the kind of individuals they bring in, their character, work ethic, and desire to be part of a restructured organization. Gregory acknowledges the fragility of the NBA and the uncontrollable factors that can impact success, but he remains focused on the positive responses and alignment within the team. He credits owner Mat Ishbia, head coach Jordan Ott, players, and everyone involved for their contributions. Gregory refutes the idea that the team's style is solely collegiate, attributing it to the 'right style for us'. He emphasizes the importance of a strong work ethic, preparation, and coaches who hold players accountable, while also having players who want to be coached and driven. The Suns' surprise 32-23 record post-All-Star break has them threatening a top-six playoff spot, surpassing their expected win total of 30.5. However, Gregory is cautious about sustaining the high level of play due to the physical exertion required. He suggests that getting healthier, with Jalen Green potentially in the lineup more consistently, could naturally improve depth and sustainability. Gregory remains optimistic about the team's future, enjoying the ride and the progress made, while acknowledging that the payoff is still to come.

Suns GM Brian Gregory: Building the culture and the payoff is coming (2026)
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