The world of marketing is rapidly evolving, and artificial intelligence (AI) is at the forefront of this transformation. On July 29th, the Western Australian Marketing Association (WAMA) will host a breakfast panel discussion titled 'Marketing in the Age of AI', delving into the practical applications and implications of AI in marketing. This event promises to be a thought-provoking exploration of the intersection between AI and marketing, offering valuable insights for professionals in the field.
The panel will be moderated by Jason Balchand, a seasoned expert with over a decade of experience in AI and machine learning. Balchand will guide the discussion, ensuring a comprehensive examination of the topic. Joining him are three distinguished guests: Smiljka Dimitrijevic, Dr. Shahid Hussain, and Vici Richardson.
Smiljka Dimitrijevic, Head of Brand & Marketing at St John WA, brings a unique perspective to the panel. Her expertise lies in balancing innovation with trust, particularly in the healthcare sector. This perspective will be invaluable as the panel navigates the ethical considerations of AI in marketing.
Dr. Shahid Hussain, a Lecturer in Business and Marketing at Edith Cowan University, contributes research-backed insights into AI in marketing, consumer confidence, and ethical AI governance. His knowledge will provide a solid foundation for understanding the challenges and opportunities presented by AI in the marketing landscape.
Vici Richardson, Head of Brand & Growth at HBF, will offer a practical perspective on the role of emerging technologies in brand growth and customer experience. Richardson's insights will bridge the gap between theory and real-world applications of AI in marketing.
The panel will cover a wide range of topics, including AI's impact on creativity, customer experience, consumer trust, ethical governance, and organisational capability. It will also explore the evolving skill set required for marketers as AI becomes increasingly integrated into daily marketing activities.
This event is not just about understanding the 'should' of AI in marketing but also the 'how'. It will delve into the practical realities of AI adoption, examining where it delivers measurable value and where challenges persist. The discussion will aim to strike a balance between efficiency and customer expectations, providing a comprehensive understanding of the benefits and pitfalls of AI in marketing.
'Marketing in the Age of AI' is scheduled to run from 7:30 am to 9:00 am on July 29th at the State Reception Centre, Fraser's Kings Park. This event is a must-attend for marketers seeking to stay ahead of the curve in an AI-driven industry. Tickets are available for those eager to gain first-hand insights from industry leaders.
In my opinion, this panel discussion is a testament to the growing importance of AI in marketing. It highlights the need for marketers to embrace AI while also navigating its ethical and practical challenges. As AI continues to shape the industry, events like this provide a platform for professionals to learn, discuss, and adapt, ensuring their marketing strategies remain relevant and effective in the ever-changing digital landscape.
